|14.07.15 - No. 10
We're joining Spotify - but we need you more than ever
a long period of thought and conversation in the world of Adventures
Of..., we’ve decided to put our latest album on Spotify (as well as
other digital distributors).
For most this may be a no brainer, Spotify is the medium the majority
of people use to listen to music. And perhaps we’re way behind the
curve now Apple Music has arrived. So be it.
The conversations we have had about Spotify centre around two really important issues:
1. Capturing our audience
2. Receiving fair remuneration for our music
What do both of those mean? Aside from sounding kinda corporate and
shit let's get into specifics. Capturing our audience. We don't
have a ton of fans, we have you and we'd very much like to keep you on
board. It took us a long time for us to find you. We know what we do is
pretty niche, and then equally so are you. We would both love to making
a living from our craft through knowing who our audience is, and being
able to focus and deliver projects that reach that audience is crucial.
Current popular methods of streaming music simply don't offer that.
We'd have no idea of who was listening, who else they listen to, what
else they're doing while they’re listening and what else they do via
Spotify et al. All we would have is a figure and perhaps some cash in
our PayPal account. WHich isn’t bad, it’s great for two reasons,
firstly we’d know someone somewhere was listening and we'd have a small
bit of cash too (hard to specify how much but a safe average would be a
gross of £0.007 per song).
But I'll be honest, just being able to stay in touch with you in a non
spammy way is much more valuable to us. Explicitly, I'd prefer to give
you our music for your email address.
Why? Then we can let you know when we've got more music you'd enjoy,
let you know when our next gig is, what projects we're getting involved
in that otherwise we'd have no way of sharing with you. And it works
both ways, you'd get to know us and if you start to think we're
kinda crumby, you can tell us, leave us, tell your friends that these
two guys aren't cool, or just forget us because life is hectic anyway.
And that last point is key. Most times when I stream music I might
discover something great, but then it might very easily just pass me
by, boom, life is quick, onto the next fix, skip, skip, skip, slip. And
that’s a shame.
We figure that by using different models of delivering our music to you
we can build a strong, two way, healthy relationship. Sounds nice,
right? “But why cut your nose off to spite your face?”, I hear you say.
“Go where the crowd is”...
Which brings us into the second point. Receiving fair remuneration from
our music. We’re not interested in the crowd, and frankly, they’re not
interested in us. We aren’t for everyone. We’re not easy listening.
Streaming services work really well for some people, and that’s
excellent. It can bring in money that fuels your lifestyle and creative
career. That’s brilliantly positive. We’d love that for ourselves, but
we have had to choose our battles, what we’d prefer - and what we’d
prefer is to know who you are, to see you at gigs, and to make sure our
music always finds you - that you don’t have to work hard to find out
about it. There are inherent immediate costs in creating and releasing
music that we try very hard to keep down while not damaging either the
music or the friends whose livelihoods we want to support in some small
contribution. Love Sick has so far cost us around £400, that figure
will go up and isn’t completely accurate - I’m playing the cost down a
bit so as not to add up the small things that generally really do add
up. In an ideal world we’d cover the cost of Love Sick and use the
excess to fund the next album. Let’s call two album on a stringent
budget and small run £1000. Depending on streaming alone we’d need
around 142,000 individual streams. Now we’re flattered to have you
listen to us and even more flattered that you’d like us to make more
music, but we don’t expect you to only ever listen to just us, on
repeat, until you draw your pension…
So we’re the super small guys.
And after a year of saying no to the big guns of streaming; seeing
stronger value in directing our listeners to our own shop, where you
can buy CDs, MP3s, lossless audio files and even stream our songs for
free - we’ve decided to step closer to the crowd. To stand on the edges
with a sign saying, “maybe a few of you, come over here, we think
you’ll like our songs”.
Love Sick is going to be available for streaming on Spotify, Amazon, Google Music.
What we’d love for you to do to for it to stay there:
If you stream Love Sick on these services please add it to playlists,
share it with friends, blog about it, tweet about it, take a screenshot
of it playing on your phone and put it on Instagram. Use the hashtag #ADVLoveSick. Email it to that one person who you think just might love it.
And then please tell us you’re streaming it, or join our mailing list.
We’ll send you some music from me (Bernard James). If you don’t like
forms, just DM us your email address on Facebook or Twitter. Our
e-newsletters are monthly. It’s so so valuable for us.
We really haven’t decided how long we’ll use these services for, but if
we can make it work for us with your support, we’ll stick with it. It’s
not that we’re greedy, we just want to build a community, and if we had
a few more people like you there’s a much greater chance that we can
fill a room/bar/venue, and then we hugely increase our chances of
getting the gatekeepers of those rooms/bars/venues to allow us to gig,
for you, where you are.
So that’s what’s going on, and those are my thoughts on what we’re doing and why.
Nothing taken lightly, eh.
Thanks for all your support and greatness,
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